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Benjamin Moore

Fresh Start High-Hiding All Purpose Primer

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SKU: K04600-004 UPC: 023906055134
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Benjamin Moore High-Hiding All Purpose Primer K046, 946ml - The Paint People
Benjamin Moore High-Hiding All Purpose Primer K046, 3.79L - The Paint People
Benjamin Moore High-Hiding All Purpose Primer K046, French Label, 946ml - The Paint People
Benjamin Moore High-Hiding All Purpose Primer K046, French Label, 3.79L - The Paint People
Benjamin Moore High-Hiding All Purpose Primer K046, 18.9L - The Paint People
Benjamin Moore High-Hiding All Purpose Primer K046, 946ml - The Paint People
Benjamin Moore High-Hiding All Purpose Primer K046, 3.79L - The Paint People
Benjamin Moore High-Hiding All Purpose Primer K046, French Label, 946ml - The Paint People
Benjamin Moore High-Hiding All Purpose Primer K046, French Label, 3.79L - The Paint People
Benjamin Moore High-Hiding All Purpose Primer K046, 18.9L - The Paint People
$28.99 CAD
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FRESH START®: The Ultimate All-Purpose Primer!

FRESH START® High-Hiding All Purpose Primer is a top-tier 100% acrylic primer. It's your go-to solution for achieving a flawless finish, for interior and exterior surfaces. Designed for those moments when a drastic color overhaul is needed, it not only offers outstanding hiding power but also ensures a uniform and professional-looking surface.

Key Features of FRESH START® High-Hiding All Purpose Primer

Maximum Hiding: Effortlessly cover even the darkest colors, bringing new life to your walls.

Excellent Stain Blocking: Tackle tricky stains head-on. From watermarks to smoke damage, this primer is your best defense.

Whole House Application: Versatility at its finest; suitable for almost any surface in your home.

Superior Adhesion: Bonds seamlessly to challenging substrates, ensuring your paint stays put.

Quick Drying: Short on time? This primer dries swiftly, allowing you to move on to the next coat without delay.

Great Flow & Leveling: Enjoy a smooth, even application that minimizes the appearance of brush strokes.

Mildew Resistant: Perfect for damp areas, keeping your surfaces pristine and free from unsightly mildew.

Interior or Exterior Applications:

For Interior Applications: Apply to new or previously painted surfaces such as wood, plywood, drywall, ceiling tile, Formica®, Masonite®, ceramic tile, and cured plaster.

For Exterior Applications: Use on new or previously painted surfaces like wood, fiber cement board, hardboard siding, aluminum, galvanized metal, cured masonry, and previously coated ferrous metal surfaces.

FRESH START High-Hiding All Purpose Primer Application:

Thoroughly stir before and during use. Apply one or two coats with a premium Benjamin Moore® custom-blended nylon/polyester brush, roller, or equivalent for optimal results. Generously apply paint from unpainted areas into wet sections.

This product is suitable for spraying. When using a spray gun, maintain fluid pressure between 1,500 and 2,500 PSI, with a tip size ranging from .013 to .017.

Technical Specifications:

Title Specs

Model Number(s):

K046-00

Vehicle:

100% Acylic

Volume Solids:

43%

Spread Rate Per Gallon (3.78L):

400 - 450 sqft

Dry Time:  

To Touch: 1 hour
To Recoat: 2 hours

Available Sheens:

Low Lustre

Clean Up:

Water

Weight Per Gallon (3.78L):

10.8

Storage Temperature:

Min: 4.4 °C (40 °F)
Max: 32 °C (90 °F)

VOC:

48 g/L

Colours Pre-Mixed:

White 00

Bases:

Gennex® Bases 00 – 04

Colorant System:

Gennex®
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Canada Shipping

  • Enjoy free shipping to Ontario and Quebec on orders over $125.
  • Orders over $199 qualify for free shipping to all other provinces.

US Shipping

  • Free shipping is available to select US states. Please note, US customers are responsible for any taxes upon delivery

Winter Shipping:

  • From December to April, shipping outside of Ontario and Quebec is limited.
  • Returns accepted within 35 days from the date of delivery.
  • Custom tinted paints are classified as Final Sale items and are not eligible for return or store credit.

Benjamin Moore 2025
Colour of the Year Palette

Explore the subtle elegance of undertones and the endless design possibilities they offer. This carefully curated palette of foundational colours flows seamlessly from one space to the next. Whether used within a single room or throughout an entire home, these harmonious hues create an atmosphere of warmth, comfort, and effortless sophistication.

Benjamin Moore CSP-95 Sea Salt

Sea Salt

CSP-95

Benjamin Moore Cinnamon Slate, 2113-40

Cinnamon Slate

2113-40

Benjamin Moore Leather Saddle Brown, 2100-20

Leather Saddle Brown

2100-20

Benjamin Moore Chowning's Tan, CW195

Chowning's Tan

CW-195

Benjamin Moore Tissue Pink, 1163

Tissue Pink

1163

Benjamin Moore Stained Glass, CSP-685

Stained Glass

CSP-685

Benjamin Moore Ashwood Moss, 1484

Ashwood Moss

1484

Benjamin Moore Rosepine, 461

Rosepine

461

Benjamin Moore Paris Rain, 1501

Paris Rain

1501

Benjamin Moore Glacier White, OC-37

Glacier White

OC-37

Most Popular Paint Colours

Grey, beige, white, earth tones and other neutrals dominate our bestseller list when it comes to our most popular interior paint colours.

Oc-17 White Dove Dollop

White Dove

OC-17

OC-65 Chantilly Lace Dollop

Chantilly Lace

OC-65

OC-117 Simply White Dollop

Simply White

OC-117

CC-40 Cloud White Dollop

Cloud White

CC-40

OC-57 White Heron Dollop

White Heron

OC-57

OC-45 Swiss Coffee Dollop

Swiss Coffee

OC-45

Gray Owl

OC-52

Balboa Mist

OC-27

Collingwood

OC-28

Revere Pewter

HC-172

Stonington Gray

HC-170

Classic Gray

OC-23

Oxford White

CC-30

Horizon

1478

Calm

OC-22

Pale Oak

OC-20

Edgecomb Gray

HC-173

Abalone

2108-60

Coventry Gray

HC-169

Eternity

AF-695

Smoke

2122-40

November Skies

2128-50

Most Popular...Beyond Neutrals

Each paint colour below is rated most popular when it comes to more saturated paint colours.

Palladian Blue

HC-144

Hawthorne Yellow

HC-4

Shaker Beige

HC-45

Manchester Tan

HC-81

Guilford Green

HC-116

Dorset Gold

HC-8

Hale Navy

HC-154

Wrought Iron

2124-10

Shadow

2117-30

Caliente

AF-290

Alexandria Beige

HC-77

Kendall Charcoal

HC-166

Bleeker Beige

HC-80

Proposal

AF-260

Urban Nature

AF-440

Stone Hearth

CC-490

Inukshuk

CC-460

Ranchwood

CC-500

Enduring Style Meets Modern Sensibility

Embrace the beauty of quietly colourful hues with Benjamin Moore's Colour of the Year 2025, Cinnamon Slate 2113-40. A delicate mix of heathered plum and velvety brown, this nuanced colour brings a smooth familiarity to any design.