Gennex Waterborne Colourant: The Science of Stronger, Lasting Color

Transform the way you paint with Gennex® Waterborne Colourant—an innovative formula that delivers vibrant, lasting hues with unmatched durability.

Key Features of Gennex Waterborne Colourant

• Exclusive Pairing: Designed specifically for Benjamin Moore paints to ensure unmatched colour accuracy and consistency.
• Fade Resistance: Colours remain vibrant indoors and outdoors, even after years of wear.
• Durability: Remarkably strong paints resist peeling, chipping, and fading over time.
• Environmentally Friendly: Zero-VOC technology aligns with stringent environmental standards.
• A Designer's Dream: Trusted by interior designers for accurate, lasting colours.

Discover the Power of Gennex Colour Technology

Most generic colourants rely on added chemicals to ensure they mix well into paints. But at Benjamin Moore, we took a different approach. Gennex was scientifically designed to work seamlessly with our paints, eliminating unnecessary chemicals that weaken paint performance.

The result? A stronger, simpler formula that guarantees vibrant colours, durability, and unparalleled consistency.

Why Benjamin Moore Paint + Gennex Is Truly Unmatched

You can’t replicate a Benjamin Moore paint colour with any other brand, and here’s why! At the heart of every Benjamin Moore product is the perfect pairing of Gennex Colour Technology and our proprietary paint. This unique combination ensures the exact colour you fall in love with at the store is what ends up on your walls—and lasts for years.

With Gennex, your paint is more than just colour; it’s precision-engineered excellence.

Fade-Resistant, Durable Colours That Last

Painting is an investment, and Gennex ensures you get premium results, both indoors and outdoors.

• Fade Resistance: Whether exposed to indoor sunlight or harsh outdoor elements, Gennex keeps your colours vibrant year after year.
• Durability Across All Shades: Darker colours? Lighter tones? With Gennex, you can count on premium quality throughout the entire colour spectrum.
• Less Maintenance: Say goodbye to frequent repainting. With Gennex, you repaint when you want to, not because you need to.

Environmentally Responsible Innovation

We care as much about the environment as we do about the quality of our paints. Gennex was the first zero-VOC tinting system introduced in the United States, making it possible for Benjamin Moore's low-VOC paints to stay that way—even after tinting.

By choosing Benjamin Moore with Gennex Colour Technology, you can enjoy over 3,500 stunning colours while making an eco-conscious choice.

Experience Stronger, Lasting Colour Today

Choose Gennex Waterborne Colourant for your next project and see the difference true innovation makes. Visit your nearest Benjamin Moore dealer to find the perfect shade and bring your vision to life.

• Found a lower price elsewhere? We'll match it plus give you an extra 5% off the difference. Get the best deal guaranteed*

Canada Shipping

• Enjoy free shipping to Ontario and Quebec on orders over $125.
• Orders over $199 qualify for free shipping to all other provinces.

US Shipping

• Free shipping is available to select US states.
• Please note, US customers are responsible for any taxes upon delivery.

• Returns accepted within 35 days from the date of delivery.
• Custom tinted paints are classified as Final Sale items and are not eligible for return or store credit.